These days, it’s not uncommon to see big companies promote their games by cutting deals with top YouTubers and streamers, but how much does one of those deals cost? In the case of chameleon-haired Twitch king Tyler “Ninja” Blevins, the number could be as high as $1 million.
Citing an anonymous source, Reuters published a report today saying publisher EA paid Ninja $1 million to play Apex Legends and tweet about it the day after the game launched on February 4. Ninja has over 13 million followers on Twitch, meaning that anything he streams will get an astronomical amount of exposure. That said, even by Ninja’s standards, $1 million is a significant chunk of change—in December, he told CNN he makes $500,000 per month and “a lot more” in a “good month.”
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